On June 2nd 2011, in anticipation of the upcoming second issue of Ever Manifesto – EVER Bamboo- the founders of the publication hosted an event together with Hogan, Andrea della Valle, and Stefano Tonchi. Artists Mike and Dough Starn were commissioned to create a bamboo structure in Venice. It stretched upwards over the buildings allowing the spectators to see a unique view of famous Italian city and its channels from within the bamboo structure.
On October 5th 2011 Elizabeth von Guttman, Alexia Niedzielski and Charlotte Casiraghi launched EVER Bamboo in Paris. The new issue, guest edited by W's Stefano Tonchi in partnership with Gucci on sale, focuses on bamboo as a sustainable and versatile material. "We joined forces with Gucci, the sponsors of this issue, to inspire the next generation of creative talents.Cheap Gucci Together, we launched a design competition with students from the IFM fashion school in Paris and challenged them to create a bag that incorporated sustainable principles and used bamboo in an innovative way, to be sold online and in selected Gucci boutiques; filmmaker Loic Prigent to document the process from beginning to end."
Alongside the launch of EVER Bamboo, Gucci's Creative Director Frida Giannini and the team of Ever Manifesto,Gucci UK in collaboration with l'Institut Fran?ais de la Mode (IFM), organised a sustainable fashion competition. The three finalists were able to produce prototypes of their bags with the artisans of Gucci Florence. The students were to draw inspiration from the famous Gucci Bamboo Bag, bringing together the values ??of innovation, charm and authenticity with a low environmental impact. "Our mission at Ever Manifesto is to challenge the thought process behind modern creative processes and consumption, and to question how we approach the world that surrounds us so that we can make the world a greener and more ecologically aware place. Gucci outlet Bamboo is only one example of how we can curb our use of non-renewable materials; if we all take the time to think about the choices we make, we’re bound to find better ways to protect our environment while enhancing our wellbeing."
The winner of the sustainability contest is Laura Popoviciu,Gucci online with a handbag model - featured as Vogue America's October issue Style Ethic selection. The “Ever Manifesto Bamboo Bag” has now been produced by Gucci bags as a limited edition series available in Gucci boutiques in New York, Paris, Rome, London and Tokyo as well as on gucci.com in France and the US.
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